About us

Founders Story

As a young woman, I pushed boundaries; becoming a fast-moving marketer, living and loving in New York, Paris, Havana and Norway, diving deep into each culture.

The unlikely culmination of this whirlwind was the idea in 2007 for a tea company called Madame Flavour, a passion project with a mission to surprise and delight tea drinkers. This was a year after the birth of my daughter Sienna. I think now that my choice of tea manifested a desire that started with her arrival; to slow down, ground myself, start to look inwards.

Tea has that power.

Discovering the silky pyramid designed specially to infuse these higher quality tea grades was a turning point. Finding a supplier of plant-based biodegradable pyramid material was the real breakthrough.

This is my passion. Over the past fifteen years, I have created multiple menus, filled with delicious sensory tea combinations; worked with hundreds of thousands of tea drinkers and delivered them millions of cups of tea, all with the personal touch of myself and my team.

I look forward to working with you. 

Kindest Regards

Corinne Noyes

Proudly Australian

Madame Flavour was conceived in 2007 in Melbourne, Australia in the spare room of founder Corinne Noyes who continues to own the business.

Our local team are passionate advocates, bringing the highest standards of service and quality to support the many thousands of Kindred Spirits who make our success and longevity a reality.

With a network of suppliers around the globe, and a customer base across multiple countries, the team are dedicated to staying true to our roots and values.

Sourcing

Corinne and the team search the world for the perfect fresh ingredients; travelling windy roads to renowned mountain tea gardens in Sri Lanka and remote China, strolling cobbled paths through summer fields of lavender in Provence; and coming home to delight in Lemon Myrtle in the northern rivers, and Australian Mountain Pepper growing on our very own piece of paradise in Gippsland.

We value long term relationships. Each of the key ingredients we buy comes from single origin growers, whose focus is on quality. We have worked with our Lemon Myrtle partner Australian Native Products near Lismore and Round Leaf Mint grower in Gippsland Tarnuk Bushfoods, for more than ten years.

These long term relationships extend to the tea gardens in Sri Lanka and
China; we have been buying our signature black tea leaf from Ceciliyan and Kennilworth estates, and our favourite Green Jasmine from the small land holder group in Jiang Xi since inception.

Sustainability

It is an unexpected, grounding pleasure to see, touch and smell real tea leaves, spices and flower petals through the delicate mesh of a tea pyramid.

Fifteen years ago though, as Corinne was building Madame Flavour, one of the first dilemma’s was the discovery that the beautiful pyramid bags of the time were mostly made from nylon.

For her this was a dealbreaker. So, she painstakingly researched and finally located a supplier in Osaka Japan, the only one in the world, who was producing 100% plant based GreenPla certified biodegradable material and whom we continue to work with today

That first test reflects our ongoing mindfulness of packaging and environment; from our Rainforest Alliance certified tea, to vegetable ink printed cartons and our most recent development; the granting of Carbon Inset certification to our packing plant in Sri Lanka